“Only mention the word gypsy or traveller if strictly relevant and accurate.
Give balanced reports, seeking travellers’ views as well as those of others, consulting the local travellers where possible.
Resist the temptation to sensationalise issues involving travellers, especially in their relations with settled communities over issues such as housing and settlement programmes and schooling.
Try to give wide coverage to travellers’ lives and the problems they face.
Strive to promote the realisation that the travellers’ community is comprised of full citizens of Great Britain and Ireland whose civil rights are seldom adequately vindicated, who often suffer much hurt and damage through misuse by the media and who have a right to have their special contributions to Irish and British life, especially in music and craft work and other cultural activities, properly acknowledged and reported.